jackson goodedesign + creative direction
About me
I’m a graphic designer with experience shaping brand identity and design direction for the Isenberg School of Management at UMass Amherst, where I serve as the school’s primary design voice, translating marketing goals into cohesive visual systems across digital and print.
My work spans building and maintaining brand systems at scale, from recruitment campaigns to donor initiatives, ensuring visual consistency across a wide range of deliverables within a large university ecosystem. I’m equally comfortable executing polished, production-ready work as I am shaping the creative direction behind it, collaborating with production partners, project managers, and stakeholders to keep every deliverable on-brand and on-deadline.
I came to design through art history—an MA from UMass Amherst and a BA in Art History and Studio Art from Furman—with stops teaching in Nanjing, curating a local history museum, and running marketing for a regional auto dealer group and a running store. I’m proficient in Mandarin Chinese and French.
featured projects
4+1 Recruitment Campaign
A stale, single-template campaign rebuilt as a modular brand system—one set of components that reassembles across a bus wrap, a web takeover, and a stack of print and social formats without losing its shape.
- Campaign
Hellas: An Illustrated Survey of Ancient Greek Figurative Sculpture
A written and illustrated book tracing the evolution of Greek art historical styles, designed end-to-end as a Graphic Design 3 final project—made right around when I started studying Greek, Latin, and art history in earnest, on my way to a master's in Classical Art History.
Peer Awareness Campaign
A sophisticated visual identity built from a blank brief for Isenberg's peer outreach campaign—one system carrying a rotating slate of topics to hundreds of peer institutions, month after month, without repeating itself or losing the thread.
- Brand Identity
- Campaign